设为首页
联系站长
英语论坛
英语书店首页 | 品牌英语 | 英语教程 | 行业英语 | 英语读物 | 原版电影 | 学习软件 | 英语听力 | 口语发音 | 英语词汇| 学习技巧
 
     商品搜索
     图书分类
     推荐图书
当前位置:首页>行业英语>商务英语> 国际商务英语阅读
国际商务英语阅读
 

 图书介绍

 

·作者:张红梅编   
·出版社:外语教学与研究出版社
·ISBN:756003716X
·编者:张红梅,郑昊霞
·版次:1
·开本:不详
·精简装:平装
·页数:不详

   
 

目 录
UNIT 1 Introduction to Business
UNIT 2 Economic Issues
UNIT 3 Sectors & Industries
UNIT 4 Capital Markets
UNIT 5 Technologies & Trends in Business
UNIT 6 Business & Regulations
……

书摘

BUSINESS COMPUTER SYSTEMS
Computers contihue to revolutionize business.Managers,for example,use lnformation from expert systems to help in the decision-making process,and market analysts use complex com-puter databases to analyze and forecast consumer behavior.In fact,computer technology is the most important aspect of the ate twentieth-century information revolution.This technology has led to the development of the new high-tech industries,Such as microelectronics and robotics.
Speed,a high degree of accuracy,and the ability to manipulate and store large amounts of data led to the early specialization of computers in data processing.More recently,the smaller personal computers(microcomputers)have become afrordable,and software packages have been developed to support numerous business funcdohs.Increasingly used as managerlal tools, personal computers have become an integral part of many mamagers’offices.
Computers and their appliations have resulted in more efficient and productive business operations.They perform routine functions such as payroll preparation and inventory control and more complex ones such as sales forecasting and preparation of“what if”questions for market abalysis.
Computer technology is developing so rapidly that it is difficult to foresee exactly what roles computers will play in bisiness in the future.However,numerous computer applications are currently performing vital roles in business operatious.Some of these include:
· word processing——using the computer to create,store,edit,and print text.Examples of texts include letters,memos,report,and other written business communications.Replacing the traditional typewriter,word processors are usually the first step in ;ffoce automation.
· networking——the integration of computer systems,workstatious,and communications links.Computer networks are designed to meet business requirements by allowing users rapid and simultaneons a ……
编辑推荐
本书突出商务的跨学科性,国际商务过程中的管理和沟通、突出中国特色。本教材在选材方面注意到了文章内容的时效性、语言质量和典型性,以最典型和新鲜的商务语言传递最新的国际商务信息和当今商务热点,本教材重在阅读和讨论,限于时间和篇幅,对语言学习过程中其他相关技能的训练涉及不多,本书练习题中有些问题是开放式的,供学生讨论用,故书后未给出答案,本教材可供在校文秘专业、国际贸易专业的大学生、涉外工作人员等使用和参考。
本书既是编者对实践经验的总结,也是对商务英语教材编写的一次大胆尝试。但愿本书能抛砖引玉,起到促进、推动国际商务英语教学与研究的作用。
   
[返回顶部] [打印本页] [关闭窗口]  
 
 §相关图书:
·愈忙愈要学英文提案与报告/大忙人学英语系
·商务英语听说(上)/商务英语系列教材
·商务英语谈判口语(附光盘)
·剑桥商务英语<高级>口语应试指南
·新剑桥商务英语<中级>词汇用法
·给我写封信--英语商务专业信函写作渐进教程
·剑桥商务英语证书<中级>模拟试题册
·新商务英语强化训练
·如何写出完美的商务英语信函
·CD-R英语函件写作工具(附书实用版)
·新编剑桥商务英语自测练习与解答(附光盘中
·最新英文公文写作大全
·白领英语疯狂口语(上)
·新剑桥商务英语(高级)学习辅导手册
·国际商务英语(高等院校经贸与管理规划教材)
·商务英语翻译教程(笔译全国商务英语翻译资
·商务英语翻译教程(口译全国商务英语翻译资
·商务英语写作
·愈忙愈要学英文Email/大忙人学英语系列
·抢救上班族英语《办公室会话篇》(含光盘)