INTRODUCTION
THE HUMAN DIMENSION
1 Word of work
2 Managemetn style 1
3 Managemetn style 2
4 Employment and employability
5 Flexibilit and inflexibility
6 Work—life balance
7 Managing talent
8 Team building
9 The right skills
QUALITY
10 What is quality?
11 Quality standards
12 TQM and JIT
13 Quality and people
14 The management of change
15 Striving for perfection
16 Strategic thinking
17 Competition
18 Companies and their industries
19 Key strategic issues
20 Innovation
21 Preparing for the future
MARKETING
22 The four Ps and the four Cs
23 Customer satisfaction
24 Knowing your customers 1
25 Knowing your customers 2
26 Brands and branding
27 Global brands
IT AND ITS USES
28 The IT revolution
29 Internet security
30 E-commerce:after boom and bust
……
COMPANY FINANCE
CORPORATE RESPONSIBILITY
THE GLOBAL ECONOMY
Answer key
Index